The Client:
YOUNIVERSE: A pioneering metaverse platform envisioned as a vibrant social hub where friends can connect, explore, play, and shop together. Seeking to establish a fresh, youthful, and enduring brand identity, I was assigned to be the senior brand designer to craft their visual language and build a foundation for growth in the burgeoning metaverse landscape.
The Challenge:
Capturing the essence of a brand-new virtual world within a logo and broader branding ecosystem that would not only resonate with a young, tech-savvy audience but also remain relevant and visually appealing for years to come. Achieving a balance between minimalism and playful energy while ensuring seamless integration with the in-game experience were key considerations.
The Solution:
I delivered a comprehensive branding package encompassing a bold, versatile logo, incorporating a "Y" for Youniverse and a symbolic portal representing the gateway to unique experiences. A vibrant color palette and strategic design choices injected youthful energy, while minimal elements provided timeless appeal. The brand guide ensured consistent application across all touchpoints, including physical merchandise and the in-game interface.
During the branding process, I designed the icon for the in-game currency, "Younits". The icon incorporates the game's logo into a 3D coin, aiming for a futuristic aesthetic that aligns with the brand identity. Additionally, I developed a set of simplified icons for use within the game.
The Result:
While Youniverse is still gearing up for launch, the branding has received positive feedback from various audiences. The vibrant and playful logo, combined with the versatile design elements, successfully conveys the brand's youthful energy and futuristic spirit. Additionally, securing a government grant for the project further validates its potential and innovative nature. With a consistent and engaging brand identity in place, Youniverse stands poised to captivate users and carve its own unique space within the metaverse.
